The typeface has been a standard book typeface since its release because of its evenness of design and high legibility. Dwiggins’ personal version of the Transitional roman, designed in 1935 for C.H. Ted Cruz’s campaign logo features a modified text serif named Electra.Įlectra is W.A. Its large lowercase and high contrast make it suitable for headlines, decks, and sidebars.ĭonald Trump’s campaign logo has two fonts used: Akzidenz Grotesk Bold Extended for “TRUMP” and FF Meta Bold for the slogan text, Make America Great Again! Jubilat is a multi-weight (11 weights with matching italics) slab serif with generous curves and efficient spacing in both dimensions. The typeface combines the appealing typographic compensation of the grotesque, with the plump circular bowls of the geometric.īernie Sanders’ campaign logo features a slightly modified Jubilat, a slab serif produced by the Darden Studio. Sharp Sans is Lucas Sharp’s interpretation of combined humanism and geometry.
Hillary Clinton’s campaign logo designed by Michael Bierut of Pentagram features a geometric sans serif named Sharp Sans.
This post will take a look at the fonts used in the 2016 US presidential campaigns of main candidates.
About 2016 US Presidential Campaign Fonts
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